Business
Snoop Dogg and Dr. Dre Launch New ‘Still G.I.N.’ Premium Spirit, Celebrating West Coast Legacy
Snoop Dogg and Dr. Dre have once again joined forces, but this time it’s not for music—it’s for the launch of their ultra-premium spirit, Still G.I.N..
Officially launched in October 2024, the duo’s new gin is available nationwide and represents their entry into the high-end spirits market.
Inspired by their iconic collaboration on the song “Still D.R.E.,” this venture takes the same attention to detail that Dre and Snoop are known for in their music and applies it to crafting a high-quality gin. According to reports, the gin is crafted using vapor distillation in copper pots, resulting in a clean, smooth drink with notes of tangerine, jasmine, and coriander. This botanical blend gives the gin its signature citrus-forward flavor, designed to be both elegant and versatile in cocktails Rolling Out Dre And Snoop.
Priced at $34.99 for a 750ml bottle, Still G.I.N. is positioned as a premium option for gin lovers, with a distinctive honeycomb bottle design by Ini Archibong. The product follows the success of Snoop and Dre’s earlier collaboration on their Gin & Juice canned cocktail line, which paid tribute to Snoop’s 1994 hit song.
The launch comes after a successful year for their spirits company, with expansions into international markets and sponsorship deals like the Snoop Dogg Arizona Bowl. Both Dre and Snoop have stated that they were deeply involved in every aspect of development, ensuring the gin’s superior quality and making it a perfect fit for both casual drinkers and connoisseurs.
